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Aine Seitz McCarthy
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Even-better Avon ladies

10/24/2012

1 Comment

 
Picture
Community health workers meet door-to-door marketing.

Women selling mascara (and possibly taking on too much risk to do so) is one thing, but these ladies are taking franchise distribution to another level: preventative care.

Why do health promoters sell body lotion or laundry detergent?  It helps them stay in business — sustainability is key here — and it attracts customers who then might get interested in health products like de-worming pills. It also allows Living Goods to tweak prices — it charges near-market prices for sanitary pads or detergent so it can subsidize products with a bigger health impact, like oral rehydration salts or a safe delivery kit, at 30 percent below market.

I wonder if this business model work in family planning...

1 Comment
canada pharmacy link
11/23/2012 04:08:31 pm

Awesome post! i appreciate you work!

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    Aine Seitz McCarthy

    International development, economics and some pretty ambitious ideas from a stubborn graduate student clinging to her sense of adventure.


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