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Aine Seitz McCarthy
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Gender bias in professional sports coverage

6/26/2012

6 Comments

 
I read Julian Jamison's post on women's professional sports a while ago and have been vaguely been thinking about a response for a while now. Since this month is the fortieth anniversary of Title IX, this seemed like an appropriate time write these musings down. In actuality, there isn't actually much to disagree with in his post, as he basically give his opinion on the types of sports he prefers to follow, and of course, we're all entitled to our personal preference. But I do think there are some particular implications and cautious generalizations to think about based of his view.

Jamison claims of his own personal preference: I personally prefer to watch the best in the world, if I’m going to watch professional athletes at all, and that almost always means men.

No offense taken there; as he points out, aside from a few interesting cases or sports, the top podium is held by men.

Meanwhile, the talented female ultrarunner, who complained about the media coverage which gave more attention to the male winner, very likely had a different preference for what to follow. And most likely that was a preference for women's ultra marathon winners. As is often the case (from my complex empirical assessment of talking to my friends), many women athletes like to follow women's sports. She may have incorrectly called this coverage bias towards the male winner 'unfair,' but since it has only been forty years since women gained access to the same athletic resources in school, the intellectual history of gendered athletic 'fairness' is rather short and subjective.

Now, I'm going to attempt to step back from this micro-level preference expression and think about macro-level trends in sports coverage and popularity. I should preface all this by exposing my dearth of knowledge of the TV sports networks; the very small amount of TV that I do end up watching (such a hipster) rarely includes sport. Except the world cup. And as a presupposition, I  base this discussion on the fact that media coverage of professional sports highlights significantly more men's sports than women's. It's not a zero-sum game, and I don't point to much data, but the assumption seems fair.

The preference Jamison expresses towards following the fastest racers, winningest teams and top athletes in professional sports, (let's call this the bestness preference) seems that it could be an explanation for why women professional athletes don't get as much coverage. His logic is sound and its true that the best professional athletes and teams do seem to take up most of the front page sports section (or sports network?). At the professional level, its important to point out that sports coverage is a source of revenue, so as he says: if fans want to watch female runners or tennis players or golfers more, [they] will pay for the privilege. The reporting on professional sports obviously reflects what the media anticipates will make the most revenue. In other words, they respond to consumer demand. However, it may be a challenge to specify exactly what the majority of these consumers prefer. 

Now I want to step out from Jamison's opinion and think more macro-level about why sports coverage focuses so much on men in the context of various sport-consuming preferences.  Since his logic is sound, it seems possible that consumers of sports news have, on average, the same bestness preference as Jamison.

But, this notion wouldn't hold up, as Jamison readily admits, as an explanation for the massive coverage of March Madness, since professional basketball players in the NBA are better than college athletes.  Perhaps here, the enticement for coverage here is more about unpredictability and the tournament thrill. But that could be found in so many other places, including women's professional sports (i.e. women's NCAA basketball tournament and who knew Japan would would win the women's world cup?!).

Is it some elusive combination of bestness and unpredictability that women's professional sports just haven't found a balance for yet? This seems unlikely.  Perhaps the majority preference expression is just completely contrary to that of the talented female ultrarunner: a preference for men's sports. A social preference like this is much more a derivative of an old cultural valuation of men's sports over women's, and much less so based on the logic of a preference for bestness. So while an affinity like Jamison's is sound and not biased on an individual scale, it doesn't appear to be an explanation (though he never intended to do this) for why our media coverage focuses so significantly more on men's sports.

For me, this actually just brings up more questions, none of which I have an answer to.

Why don't many people have a preference for media coverage of female athletes? Why don't more women support female athletes? Do folks who don't like women's sports at all consider themselves to be pursuing only the best athletes? Is there any way to change the cultural lopsided valuation of athletes and are we even aware of it?

Hat tip: LANS

6 Comments
ironmonkey285
6/26/2012 11:25:05 am

Some interesting points. You might have Jamison on the bestness preference point. I'm not sure though.

Some fans would say college basketball is fundamentally different than the NBA. Not as different as hockey and curling or something, but anyhow.

The legitimacy of his point and your counterpoint depends on how the decision factors rank.

1) sport
2) stage (college, pro, international/olympic) [unpredictability could be part of this or could be separate]
3) unpredictability
4) bestness

Something to be said for how much the unpredictability "matters". I'm less excited if some high school baseball match goes to extra innings than if World Series goes to extra innings. The two could be equally unpredictable, but my preferences are likely to reflect the fact that the "stage" matters, even beyond bestness. Part of why we get excited about sports, I think, is because other people are excited. Even if bestness and unpredictability are held equal, we are likely to get excited if the stage is bigger (or if you are a hipster, if the stage is smaller).
This is a hard counterfactual because the biggest stage is usually reserved according to bestness.. but socially there is indeed likely to be a social opinion that women's sports are less important (bestness and unpredictability held equal). I have no data or models to explain that tho.

Also people watch some sports based on athletes and teams they like/hate (even when their athlete/team isn't playing). In this regard, there will be a persistent and strong status quo bias.

Catalyzing female support to increase demand would seem like a good start. Tricky in the long run, if # and quality of female athletes is a function of how socially important females perceive the sport to be, and how much exposure there is to the sports. Cyclical in this regard, although the trend is most certainly headed in the "right" direction.

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ironmonkey285
6/26/2012 11:33:38 am

note, since you broached the subject.. whether or not someone is a hipster probably affects the rankings. besides being more likely to be indifferent about what they are watching and who wins/loses, hipsters should be more likely to prefer obscure sports and obscure settings (ie middle school bowling).

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Cam Morris link
9/5/2013 04:10:49 pm

Just taking a quick coffee break and wanted to post a hello

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10/14/2014 03:08:26 pm

In actuality, there isn't actually much to disagree with in his post, as he basically give his opinion on the types of sports he prefers to follow, and of course, we're all entitled to our personal preference. But I do think there are some particular implications and cautious generalizations to think about based of his view.

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7/5/2016 12:26:54 am

This afternoon the whole school took part in our annual sports day. Lots of parents and other family members.

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    Aine Seitz McCarthy

    International development, economics and some pretty ambitious ideas from a stubborn graduate student clinging to her sense of adventure.


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