Five players from the German national team posed for Playboy to promote the 2011 Women's World Cup. Three members of the French team posed naked for Blid magazine to rival the attention. And back in 1999, Brandi Chastain, who was a commentator for ESPN in the tournament this year, posed for the cover of Gear magazine to promote the 99 world cup. An excellent post by Anjali Nayar debates the issue of selling sex to sell tickets.
Meanwhile, Hope Solo has a different response to the sexual media attention and crushes on the world's best keeper. From ESPN:
As soon as U.S. keeper Hope Solo arrived at a roundtable to chat to the media, a T.V. camera followed. Replying to a print reporter who said teenage boys all over the U.S. had pictures of her on their walls, she cut him off. "Well, let's hope there are teenage girls as well," Solo said. "We're here to inspire a nation." With that, she moved to the next question.
Hat tip: LANS